Filarmónica de Jalisco

Founded in the city of Guadalajara by the prominent Mexican composer and conductor, José Rolón in 1915. The Jalisco Philharmonic Orchestra is currently one of the most recognized in the music scene in Latin America. Pólvora was the study in charge of redesigning the identity ahead of its 100 years since its formation.

The studio review the brand's history and past identities to find a connection and define the essential elements of the new identity.

Created to display a more human and emotional mark that would connect better with a wider audience including the youth, the new logo is an expressive and emotional trace painted by hand from three brush strokes and then digitalized for its implementation.

CD art and design for a collaboration between former philharmonic director Marco Parisotto and aclaimed violinist Alexandre da Costa. The cover features a photograph of the duo taken inside the Teatro Degollado, home of the orchestra.

Next Project

Gabinete Del Barco

Gabinete del Barco is an imaginary recreation of the workspace of the peninsular explorer Miguel del Barco. It is a cultural experience that is proposed to its visitors as an evocation of the history and destiny of the Baja California peninsula.