Al Pairo Fish & Seafood Market

Named after a famous nautical term, the fine dining restaurant features Baja California inspired local seafood dishes with fresh, sustainable ingredients from the sea.

Al Pairo Fish & Seafood Market

The simple and elegant typographic logo evokes the circular silhouette of a navigation wheel, intersected by the name of the restaurant. The golden color runs through the brand's applications.

The visual identity takes inspiration from a mural created by mexican artist César Lopez Negrete located at the entrance of the venue.

Next Project


Better known as the Heart of Solaz, the central plaza offers guests a selection of deli, boutiques and craft beers. Pólvora designed the identity inspired in the sculpture “Time is gold” a solar dial placed at the center of the plaza.